Few small nations enjoy the brand recognition Jamaica does. Blue Mountain coffee, jerk seasoning, reggae, rum — the island's name carries a premium that marketers in larger countries spend fortunes trying to manufacture.
The gap between local and global
Plenty of excellent products never leave the parish. The distance from there to an export order is not mainly about quality — it is about readiness.
What export-ready looks like
Crossing that gap usually means standards and certification, branding and packaging that survive a shelf abroad, consistency and scale, reliable logistics, and market access — often opened first through the diaspora.
